The Grand 1894 Opera House Selects AudienceView as New Technology Partner

January 5, 2017 Christine Payne


TORONTO, Ontario, Canada – January 5, 2017AudienceView, a world leader in e-commerce software for events and entertainment organizations, proudly announces its selection as the new technology partner of The Grand 1894 Opera House in Galveston, Texas.  On top of its celebrated heritage as “The Official Opera House of Texas,” the venue has held a special place in the history of its community and the hearts of many residents for more than 120 years.

“We are delighted to be joining forces with AudienceView and introducing new technology that complements our exceptional programming and facilities.  It will help us know our patrons more intimately, serve them better, communicate more deeply and enhance the overall guest experience,” said Maureen M. Patton, Executive Director of The Grand 1894 Opera House.  “AudienceView will also help us leverage new revenue opportunities, streamline our business operations and make us more efficient.”

By partnering with AudienceView, The Grand has the advantage of a state-of-the-art platform with all the tools it needs to create amazing relationships and experiences for its audiences.  Subscription sales and renewals will be transitioned online, eliminating a cumbersome manual process.  The Grand also plans to introduce expanded donation abilities online, leverage AudienceView for single show tickets and transform communication with members, donors and patrons.

Founded in 1894 and a charter member of the League of Historic American Theatres (LHAT), The Grand has survived storms, hurricanes and periods of neglect.  Several generations have shown their commitment to the arts by saving the theatre and making it a crown jewel of Texas entertainment.  Over the years, important restoration and building improvement projects have been completed to ensure that The Grand remains a powerhouse for the performing arts in the region.

This coming season, as always, there is something for everyone at The Grand, including top touring artists in theatre, music, dance, opera, children’s programming and other performance genres that engage and enrich the lives of our diverse communities.  In 2016-17, guests were included in a live taping of The Texas Tenors, who opened the season with a performance to be aired nationally on PBS.  The schedule also includes the musicals 42nd Street and Pippin, Hollywood legend Sophia Loren, The Time Jumpers, Arlo Guthrie and country music legend Loretta Lynn, among others.

“AudienceView is excited to be working with this storied venue and its incredibly committed team.  Together, we have the opportunity to blend history with modern technology as The Grand grows revenues and delights loyal supporters from the local community and visitors to the island city,” said Jonathan Tice, Vice President, Global Sales at AudienceView. “We look forward to a long and successful relationship with The Grand as it continues to offer the finest in entertainment, bolster the local economy and enrich the cultural life of Galveston and the surrounding region.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional in-venue and online customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

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