Mike Evenson

  • What is Customer Success?

    What is Customer Success?

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  • When $90 Raised Matters More Than $100

    When $90 Raised Matters More Than $100

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  • 5 things you should consider selling to your single ticket buyers

    5 things you should consider selling to your single ticket buyers

    Tips for providing unique experiences for single-ticket buyers, generating more revenue now, and building relationships to convert single-event buyers into eventual subscribers.

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  • Infographic: Social Ticketing

    Infographic: Social Ticketing

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  • What Does A Recruiting Fail Have To Do With Losing Donors?

    What Does A Recruiting Fail Have To Do With Losing Donors?

    Photo via  Tom Hauck for Student Sports Every year, athletic departments across North America engage in a competitive rush to recruit new and better players. Those student-athletes will help...

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  • Fan Loyalty Programs in Sports Need to Evolve

    Fan Loyalty Programs in Sports Need to Evolve

    Last week during a routine business trip, I stayed at a Marriott hotel and noticed that they left me a door hanger. This wouldn’t typically be unusual, but what made me look twice was the offer...

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  • 5 Ways to Improve Your College Athletics RFP Process

    5 Ways to Improve Your College Athletics RFP Process

    It's been a decade since I left the University of Oregon and moved into the private sector, working for various sports technology startups before joining AudienceView. Along the way, I've...

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  • How Valuable is the Cradle-to-Grave Profile of your Clients?

    How Valuable is the Cradle-to-Grave Profile of your Clients?

    With school out for the summer, my wife is faced with the challenge of keeping our kids busy to keep her from going insane. We’ve been scouring our local community to find events and camps that...

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  • Learn the Purpose and Value of a Cradle-to-Grave Fan Profile

    Learn the Purpose and Value of a Cradle-to-Grave Fan Profile

    With school out for the summer, my wife is faced with the challenge of keeping our kids busy to keep her from going insane. We’ve been scouring our local community to find events and camps that...

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  • Coffee And Doughnuts To Start Your Day? Try Some Pie (Charts) Instead.

    Coffee And Doughnuts To Start Your Day? Try Some Pie (Charts) Instead.

    Quick question for you. When you get to work, what is the first thing you do? If it’s to check your email, you’re not alone. The majority of business and organizational leaders look at their inbox...

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  • 6 Ways to Improve Your Gameday Experience

    6 Ways to Improve Your Gameday Experience

    Gameday is special and unforgettable. It’s a chance to forget the real world and watch something amazing unfold – whether you’re at the game or cheering from your couch. Schools, teams and...

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