5 Questions with Richard Stone

1. What is your role at AudienceView?

I lead our managed services program. This means that I get to work with customers on a long-term basis and help them use the AudienceView application, either by configuring the system for them or by providing training, coaching and consultancy.

2. You’re part of an improv group. How does that help you with your day job?

Improv is a collaborative form and many of the principles are really about effective collaboration. The first rule that improvisers learn is “Yes, and…”, meaning that you accept what somebody else says and then add something of your own. This is a great rule of improv and a great rule of communication in general. Listen to other people’s ideas and build on them rather than trying to force your way of thinking. As the great British improviser Cariad Lloyd is fond of saying, "As in improv, as in life."

3. You’re an avid reader. What’s your favorite book and why?

Love in the Time of Cholera by Gabriel García Márquez has been my favorite book ever since I first read it in my early twenties and that’s probably not going to change anytime soon. It’s simply the most beautifully written book that there is – full of heart, passion, invention and thoughtfulness. All of his books are brilliant but this one is on a whole other plane.

4.  What’s the best live event you’ve ever attended?

It's really hard to pick just one, partly because I have quite a wide range of interests. However, one that always comes to mind was seeing Roger Waters perform The Wall in London in 2011. I've been a huge Pink Floyd fan for most of my life and the original shows of The Wall all took place before I was born so it was very exciting to see Waters reprise it. It was even more exciting to be there on the night that the surviving members of Pink Floyd joined him on stage, which was enough to bring most of the tough old men in the audience to tears. 

5. You were born and raised in the UK, but have become a very passionate Boston Red Sox fan. How did that happen?

A lot of people will tell you that baseball is a great cure for insomnia and it literally was, in my case. I was suffering from insomnia for a couple of years and I started watching baseball. In the UK, the games start at midnight and go through to about 4 a.m., so it was a great thing to keep me company if I couldn't sleep. The 2004 American League Championship Series was the real turning point for me and by that time I was staying awake by choice. The Red Sox pulled off a truly unbelievable turnaround and, of course, there was a century of history to give it context. It really was sport at its most theatrical.

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