5 Questions with Laurel Ryshpan

1. What is your role at AudienceView?

As Knowledge Platform Manager and part of the new Product Knowledge team, we create high-quality learning materials that facilitate successful adoption and continuous product learning for staff and customers.

2. What current ticket industry trend excites you most?

When I bought my first concert ticket, I had to line up at the venue box office and wait. The ticket was pulled from a rack and handed to me. I have fond memories of lining up and sleeping out all night for tickets. I have not so fond memories as well. 

I love that Nine Inch Nails, one of my favorite bands, made people line up for tickets last year saying, “You may actually encounter other actual human beings with similar interests likely wearing black clothing during the process and potentially interact with them. The experience has the potential* to be enjoyable.” 

Don’t get me wrong, I love me a speedy on-sale with little to no effort on my part as a purchaser. But I miss sitting out for hours talking to people about a shared interest, making connections and then walking away. In our hectic always-on, always-connected world, it might be a good thing to go old school every now and then, not all the time, but sometimes. It is a trend I would like to see a bit more often.

3. What was the first thing you bought with your own money?

Good question – hard to remember. I started working at the age of six, doing some local TV commercials in Montreal - Eaton’s and Dare Chocolate Chip Cookies, a bit part in a local TV show, and some extra work in films. So by the time I was eight years old, there was a bit of money in my bank account. I have a vivid memory of learning how to withdraw money from my account at the bank and buying Christmas gifts for family around that time. I also bought a half dozen records for myself, 45s – the kind with the big hole in the middle. 

4. You’re an avid reader. What’s your favorite book of all time?

The Daughter of Time by Josephine Tey. It’s one of the all-time great mysteries. My mother read it to my brother and me when we were young. It is a mystery with a historical theme, the Princes in the Tower and Richard the III. Did he or did he not have the boys killed? Whenever I am in London, UK, I try to go to the National Portrait Gallery to see the portrait of Richard III. Personally, I think it was all Tudor propaganda, although we now know that he had what appeared to be scoliosis, confirmed when they found Richard’s bones in a Leicester car park, so he may have been a bit of a hunchback.

5. If you could teach a class on one subject, what topic would you pick and why?

I would teach you all to make bread. If you have visited our Toronto office, you have probably enjoyed some of my baked goods. Baking croissants is hard. Bread is easy. It is elemental - just flour, water, yeast, salt. We have been eating it for some 30,000 years and it is eaten in one form or another by most of the world. It is an exercise in duration rather than effort - so it is not hard to do, but it takes time. It is something children can do with great success. It is hard to get wrong. It is deeply satisfying. Home-baked bread is better tasting and better for you and with the advent of gluten-free flours, something everyone can try. If you have not tried in a while or ever, find a no-knead bread recipe online, get out a big bowl and get started. It is easier than selling tickets. Maybe let us know how it turned out. We’ll call it Laurel’s Bread Baking Challenge.

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