5 Questions with Jessie Shumate

1. Tell us about your role at AudienceView.

As a Sales Director, I work with performing arts organizations, learn about their strategic goals and challenges they are facing, then provide tools to help reach those goals. It is very rewarding to offer a solution that enables arts organizations to reduce costs, create memorable patron experiences plus drive increased ticket sales and contributed revenue.

2. What are the top three things arts organizations should consider when selecting a ticketing solution?

First, always use your strategic goals as a guide when selecting a ticketing solution. Your ticketing solution – both the product and its team – should be a supportive partner in helping reach your organization’s individual business goals. The solution should also have the ability to grow with your organization.

Second, efficiency is key, especially for small teams. Your solution should increase your team’s productivity with time-saving features and functionality. Ease of use, automated reporting and task management also go a long way towards helping you save time and eliminate frustration.

It’s also important to enable your team to create memorable customer experiences through a robust CRM and patron management tools, like pre- and post-show emails, patron tagging and deep segmentation tools.

3. What is the best live event you’ve ever attended and why?

This is such a difficult question to answer. I’m a live music fanatic and have enjoyed a lot of shows across a very wide spectrum. I would have to say my favorite was my first-ever concert – Eric Clapton. I was eight and went with my parents. Thankfully, I have pretty cool parents who set a high standard for good taste in music.

4. What’s your favorite beverage and why?

It’s interesting that you would ask that question. I’m a former bartender and also worked in the beverage industry for more than 10 years in a sales and marketing capacity. Drumroll…my favorite drink is...a Mimosa! It’s bubbly, refreshing, simple and usually accompanied by breakfast food.

5. Where is your ‘happy place’?

I could say lounging on a sandy ocean beach with an umbrella drink, but I live in Tennessee so that doesn’t happen very frequently. Because of that, I’m a firm believer in creating your own “happy place” and being present wherever you are. My “happy place” varies, but it’s frequently when I’m cooking in my kitchen. I’ll have a record playing in the background, a glass of wine and my friends and family with me. I try to “be where my feet are” and enjoy the little things in life.

Our team is growing and we want you to join us! View our current career opportunities here.

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