5 Questions with Didi Perez

1. What is your role at AudienceView?

I am the TheaterMania Account Executive for our Off Broadway and regional advertising partners. Using TheaterMania's unique portfolio of email, web and social media advertising options, I come up with comprehensive, multi-platform campaigns that help drive ticket sales and develop brand awareness for non-Broadway theaters in NYC and arts organizations all over the country.

2. You have a law degree. How does that help you in your current position?

My time in law school and working as an attorney have been huge benefits in my sales career. There are the obvious things -- like improving my ability to negotiate, write effectively and prepare contracts. My legal education also gave me valuable transferable skills -- like counseling and the ability to simplify complex ideas. These skills have been a tremendous help when introducing digital advertising solutions to clients in an industry that has typically relied on traditional media marketing.

3. Arts organizations have many options when setting their marketing budget. Why is TheaterMania advertising a good use of their spend?

TheaterMania has been a go-to source for theater news for almost 20 years and our targeted advertising solutions give arts organizations direct access to an engaged audience of theater lovers and ticket buyers in their area. Our website receives over three-million page views a month, our email subscriber list includes over 1.2 million opt-in members nationwide and our Facebook page has over 550,000 fans, which is more than any comparable theater news website. Digital media is the wave of the future and TheaterMania is a one-stop shop for connecting arts organizations with a valuable, niche audience of enthusiastic theatergoers over a variety of digital platforms.

4. You’re based in Denver, Colorado. What do you like best about living in the Mile-High city?

I’d say the best thing about living in Denver is the incredibly beautiful scenery that surrounds the city. You can see stunning red rock formations, hike the Rocky Mountains, swim in natural hot springs and visit multiple national parks and forests -- all within a short drive of my house. There is also an insane number of craft breweries around here, which is pretty awesome too.

5. What is the last book you read?

I just finished reading The Devil in the White City and I thought it was fascinating. It's based on a true story about a serial killer during the 1893 World's Fair in Chicago. Martin Scorsese is supposedly directing a film version of it in the next year or so and Leonardo DiCaprio is playing the killer (spoiler alert), so I'm excited for that! If any duo is going to do justice to the movie adaption of a good book, it's those two.

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