5 Questions with David Luker

What is your role at AudienceView? 

My title is Director, EMEA Customer Success. I am responsible for the team delivering customer success to our EMEA-based clients. My role also expands to provide project management in the region along with sales support working alongside our Managing Director, Michael Burnett. In addition, I'm responsible for ensuring my colleagues within our region are operationally aligned to the tasks required to support our clients.

How do you define customer success? 

This is such a great question. To me, customer success can be defined in a number of ways. It's essential to have a close bond or association with your client, to closely understand their business needs and ensure they are kept up to date with all the latest releases of AudienceView. As well, we seek to engage customers with our partners when we can see a clear benefit, potential for them to increase revenue and additional ways to support meeting their individual business goals. When a customer knows and sees that AudienceView has their back, that to me is customer success. 

What’s the best live event you’ve ever attended? 

I can't just select one. I'm a huge sports and music fan so have to choose one of each. 

Foo Fighters and Oasis at Reading Festival, which is held annually in England. I grew up close to Reading and was lucky enough to go a few times. 

Also, seeing my team – Reading FC – in an FA Cup semi-final at Wembley Stadium just a few years back. It was an incredible day out despite the result.

Who had the most influence on you growing up? 

I found this so hard to answer. I've been very lucky to work with some very special leaders in my working life – they have all helped shape and influence me either directly or indirectly. 

What is true from my formative days right through to today is my love of history, especially WWII. That passionate interest stems directly from a history teacher who taught me for several years. We used to take school trips to the Imperial War Museum in London. I’m not a 'museum person' per se, but it remains one of my favorite destinations even now. 

Speaking of beloved places, what’s your favorite destination and why? 

This one is easy – Aruba. I went there on my honeymoon in 2005 and have been a couple of times since. My wife and I love it there. The combination of the weather, water and friendly islanders makes this a must-see place. We are already planning our next trip.


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